“We’re not the cheapest double glazing on the market and to my knowledge, we never have been… but the average premium product from Everest – with seals which will never degrade or compact – is more than outweighed by our guarantees.”
The lifetime guarantees offered by the firm on many of its windows now can also be passed on to the next owners should you decide to sell your property.
In an industry where 10-year guarantees are the norm, a lifetime guarantee provides peace of mind, Mr Carter believes.
And perhaps the best peace of mind is knowing that Everest has been in business since the Sixties, when the market was notorious for cowboy firms which have come and gone.
“For anyone who finds that their local supplier has gone bust since the double glazing was installed, the expense involved in replacing broken seals or a unit which either won’t open or has begun to mist up can be a real worry.
Eco thinking and conserving heat loss so that customers use less power is another thing that has changed since the Eighties. What was fringe thinking in the Seventies is mainstream now.
“Our aim is to offer the warmest, quietest, safest and toughest glazed doors and windows in the UK, so the lifetime guarantee is an important part of our offer.”
“Listening closely to customer requirements and continually developing new products has proved a winning formula for Everest”Given the massive expansion of double glazing in the past 30 or 40 years, it is inevitable that much of Everest’s effort today is devoted to promoting the enhanced performance standards of new double and triple glazing.
Mr Carter says: “It may be that your Eighties double glazing has faded to a dingy grey because the white colour stabilisers back then were lead-based, while today’s are calcium-based.
“Perhaps you have become more concerned with saving on energy bills lately, want a warmer, quieter environment for the family to enjoy or are very committed to today’s more eco-friendly technology.
“For anyone looking to benefit from the most stringent standards in double-glazing performance, the most robust security and the most attractive design options, the only sensible option is to upgrade to a modern product.”
As well as expanding from windows into doors and, also into related home improvement industries such as security, garage doors and artificial grass, Everest’s central ethos is unchanged.
“Like any market leader, the competition is always catching us up and snapping at our heels. Over the past five decades, we have fought hard to lead demand rather than simply reflect it,” Mr Carter says.
Listening closely to customer requirements and continually developing new products has proved a winning formula for Everest.
“The people we like to call our ‘window boffins’ understand intimately the look and performance of glazed doors and windows and between them, they have clocked up many years of experience in the intricacies of the product.
“Fifty-one years is a very long time in any industry, but in window technology, the changes have been truly staggering,” Mr Carter says.
Source: The Independent