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Is Facebook the way forward for recruitment?

11/3/2018

 
Last February, Facebook announced that it was creating an utility which would allow members to apply for jobs directly.

Now, the social media giant is expanding into 40 different countries including the UK, France, Italy, Spain and Brazil. 

However, whilst some are saying the move will threaten traditional recruitment jobs boards and social media sites - such as Glassdoor and LinkedIn respectively - is Facebook about to seriously challenge the way some aspects of recruitment work?

Facebook state that users in the countries it will expand into will be able to apply for jobs free on both the mobile app and website and that employers will be able to hire “quickly, easily and affordably.”

Yet, when the Board launched last year reaction was muted. Beth Lawton, Owner of Canoe Media Services, told Forbes: “It seems like eventually I’d have to do a lot of scrolling through irrelevant listings before finding something I'd apply for.

“It's certainly not the first place I'd think to go. I'd start with more traditional job boards, company websites, LinkedIn and, of course, networking before searching Facebook for a job.”

Furthermore, when Recruitment Grapevine spoke to leaders in the rec tech space last year, they weren’t convinced that social media sites would be game changers within the industry. 

Only 25% of jobseekers have used social media to find a job and, of these, just 14% found it helpful, research by Bond International Software found.

Richard Steele, Business Development Executive at management software firm, DaXtra Technologies, told us that the days of social media recruitment are fast becoming irrelevant: “Facebook has had work history on there for years, but no one ever fills it in – and it’s the same with LinkedIn. Inactive users end up getting hounded to the point where they begin to ignore their mail.”

Plus, at the end of last year, Facebook landed themselves in hot water after they allowed employers to hide jobs adverts from older workers.

A joint investigation by the New York Times and ProPublica found that Facebook recently posted a Verizon job advert, but restricted the post to viewers aged between 25 and 36 within the Washington DC area who demonstrated an interest in finance.

Whilst users who spend time on Facebook for social purposes may complain that they waste too much time on the site, it appears that, as it stands, whilst Facebook jobs may be expanding it isn’t becoming the go-to way of applying for jobs.

Source: Recruitment Grapevine 

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    Bill Pratt

    Passionate, knowledgeable and experienced recruiter for the Fenestration Industry who knows how to recruit and recruit well. Oh and a proud supporter of Bath RFC ! 

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